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SALTY SUNDAYS

PROJECT TYPE

Brand Identity

YEAR

2023

Salty Sundays is a vibrant bikini brand rooted in coastal living and the laid-back beach vibe. Designed by women, for women, the brand embodies the spirit of freedom, confidence, and carefree days spent by the ocean. Our goal was to create a visual identity that celebrates this coastal lifestyle with a retro, down-to-earth vibe, while ensuring the brand speaks to modern, bold women who crave style and comfort in equal measure.

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